SONIC GROOVE RECORDS BIOGRAPHY

Sonic Groove Records was the brainchild of three New York techno DJ’s, Brothers Frankie Bones & Adam X along with Heather Heart. The operation began in early 1990 when Frankie first toured Europe and found himself in the U.K.’s Summer Of Love playing records to large crowds between 25,000-33,000 people. Discovering the essence of an emerging techno scene in Europe, Bones would launch the “Groove Record Shop” in Brooklyn, New York to push this newly emerging Electronic music scene and culture. Adam X would soon join in the mix and together the two brothers would push forward a quest to break techno music to the American people.

Their legendary STORMraves in Brooklyn in the ’90s have earned them the reputation as pioneers of rave culture. “Frankie Bones & Adam X introduced raves by throwing a series of big underground parties. They were known as the STORMraves.  Many promoters give them credit as the founding fathers of the scene in America.

In 1995 Frankie and Adam along with new found partner Heather Heart who was behind the legendary fanzine Under One Sky” would relocate their Brooklyn record shop under the big lights of New York City.  Thus  “Sonic Groove Records” was born. It was the dawn of a new era for the techno scene in NYC as the store was much easier to reach for many people now. Sonic Groove would move large quantities of techno vinyl releases throughout the globe which lead them to become one of the most dominant forces in the industry.

At around the same time the shop opened in Manhattan, Adam X would start up the Sonic Groove records imprint. The label would see artists like Neil Landstrumm, Abe Duque and Adam, himself kick things off with a succession of new releases. The label would continue to grow releasing music from many of the top techno artists in the scene. The shop would also branch into vinyl distribution department. Pushing many groundbreaking US techno labels to other shops and distributors around the globe.

Things were moving along very nicely but then suddenly “BAM” the tragic events of 9/11 would come into play. The shop located a half a mile away from “Ground Zero” would suffer severe consequences from the events of this day. From one day of many customers to the year that followed, very little customers.

Purchasing music & going to related events were simply not on the mind of New Yorkers following the year after 9/11/2001. Compounded with the advancements in the digital music revolution taking hold upon the music industry, the shop would find itself in very hard financial times. Never being able to bounce back from 9/11. “Sonic Groove” the shop would finally close doors on October 27, 2004, almost 15 years from when it began.

With Sonic Groove records as a retail outlet closed , Adam refused to throw the towel in on the legacy of Sonic Groove. Relocating to Berlin, Germany in 2007 and still residing there, Adam has taken the Sonic Groove label to further heights with a well built artist roster of contemporary techno and industrial artists and many new releases out each year.

Sonic Groove though one of the longest techno labels running, refuses to push the sounds of the past. Instead, we prefer to define the sound of the future.

ADAM X BIOGRAPHY

Adam X's illustrious music career first came about in 1990 in Brooklyn, NYC where he was born and raised. His earliest productions were released during this period and he soon gained momentum as one of the most adept DJ's on the global underground techno scene.

Alongside pioneer and brother Frankie Bones he also opened the doors of Groove Records in Brooklyn as America's first true outlet for underground electronic music with a direct focus on the techno genre. The Groove Records team would also take part in organizing the first techno events to ever take place in NYC, including the legendary Storm Rave that started in 1991. Storm Rave was the first all-techno warehouse parties organized on the East Coast of America and the line-ups included many up-and-coming artists who would go on to become global techno cult figures.

The Sonic Groove label was born in 1995 at the upgraded Manhattan location of the shop ( also having changed name from Groove Records to Sonic Groove during the transition ). Adam continues to operate the label in an exemplary and innovative way with over 100 releases to date. Primarily a vinyl focused label and including digital distribution, the discography's current core roster is a mix of EBM and Industrial legends Monolith, Orphx, Rhys Fulber, and Fixmer / McCarthy as well as modern day techno heavyweights Dasha Rush, The Panacea, Blush Response and Max Durante.

A unique perspective and acute knowledge of the music can be recognized in his DJ and live sets, which have always retained a unique sense of an un-compromised approach to the dance floor. Keeping to the sanctity of breaking new boundaries in sound and evolving with an edge of genre defiance and auditory cross-pollination. Adam's approach facilitated acid techno's dominance in the early to mid nineties and he nearly single handedly put the Industrial and EBM Techno cross-over genres on the contemporary map.

His Traversable Wormhole, ADMX-71, The Secret Initiative, Mass-X-Odus and X-Crashed side-projects along with his collaboration with co-conspirator U.K. based artist Perc with their project AX&P, have all strongly impacted the most discerning audiences.

Adam X has also released his own work on his seminal imprint as well as releases on some of the most essential labels to exist both past and present such as, Wax Trax!, Direct Drive, Magnetic North, Peacefrog, Drop Bass Network, CLR, Hands Productions as well as preeminent contemporary labels Aufnahme + Wiedergabe, L.I.E.S and Hospital Productions.

Adam currently resides in the electronic music capital of the world Berlin, Germany. With unparalleled dedication his activities never cease as he continues his individual tradition of operating on every vital level from label activity to organizing events in the legendary Tresor club and performing in the some of the worlds most credible venues which he has been doing since the early 90's. Adam X Is a true force whose contribution has reached far into bringing the future forward for electronic music.

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Listen: Soundcloud - soundcloud.com/sonic-groove-records

Merch: Bandcamp - sonicgroove.bandcamp.com/merch

Mastering: Eric van Wonterghem Prodam - www.prodam.berlin/mastering.html

Artwork: Jon Turi - www.jonturi.com

Artwork since 2012: Janina Schütz - www.janinaschuetz.net

Distribution: Readymade - www.readymadedistribution.com

Label Nights Booking: Pullproxy - www.pullproxy.com

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